Post-modern minimalist

Noriko Yoshimura,
Design Historian Japan

“ Pure Mind Clothing captures perfectly the sense and essence of the classic Japanese design aesthetic, particularly the '80s school' of Yohji Yamamoto, Issey Miyake & Rei Kawakubo. By mixing these elements together with the sense shape and form of classic Indian clothing, Pure Mind has very cleverly and with perfect timing created a whole new post-modern minimalist Asian style aesthetic”